The next stage of developing our website is to try and create a structure, an idea of how the overall website will be structured and how each page will be structured within that.

During our WEB601 course we learned a method for creating websites called Information Architecture analysis.  We will use that process again here to provide the page and underlying structure of the website.

The Information Architecture process can be found at the following link:

https://www.wired.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1

There are a total of 5 lessons to work through.  I have pasted the notes on the process that I worked through below.

INFORMATION ARCHITECTURE FOR Nelson Data Services

What is the mission or purpose of the organization?
To provide IT (particularly database) services

What are the short- and long-term goals of the site?
Educate people about who we are and what we do.  Attract new clients, provide contact point for existing clients.
Long term – build the business by attracting new and returning customers

Who are the intended audiences?
People looking for database support in New Zealand.  Direct marketing company-company

Why will people come to your site?
Will be looking for data services, may be word of mouth,  referred by previous clients or find via web search

SITE GOALS
Inform customers about who we are
Inform customers about our team
Inform customers about our services
Inform customers about our previous projects
Provide a contact point

 

POTENTIAL AUDIENCE
1 -New Customers – NZ wide
2 -New Customers – local
3- Referred Customers (from other clients)
4- Other
5- Past Customers

SCENARIO 1- New
A new customer is searching google for database services in the NZ, they were originally looking for something local to wellington however they come across the NDS website and read that they can get the same services cheaper with remote connection from nelson than paying for expensive wellington prices

SCENARIO 2- Local customer
They have heard about NDS through the grapevine and want to know who they are and what they do.  Nelson is a small town and locals often know each other through 2 degrees of seperation

SCENARIO 3- Referred
A potential customer has been referred by an existing customer, they come to the site for a general feel of the company, they would like to see if NDS offers what they need. They are the sort of person that likes testimonials

SCENARIO 4- Other
Someone browsing the web comes across the website, this could include someone in the states looking for database support.  With remote connections this world is a small world

SCENARIO 5 – Past Customers
Past customers returning might just need contact details that they have misplaced

COMPETITIVE ANALYSIS

SQLSERVICES – http://sqlservices.com/

Offer database services in australia & new zealand.  They manage databases, assist with large database migration projects, offer BI support services and other DB Services

Site Sections
Our company
Managed services
Professional Services
Business Intelligence
Our Clients
Contact Us
Secure Portal

This website has top level heading for the main services that the company offers.  At the top level we also see links to information about the company, its history, testimonials and a contact page.  There is also a login to a secure area for existing customers.

DATACOM – http://datacom.co.nz/

They offer a wide variety of services new zealand wide, everything IT from database management to software development.  They offer very similar services to NDS, but are the corporate end of the spectrum, a large slow clunky machine of a company that offers huge resources but corporate pricing to match

Site sections

Services

Solutions

Case Studies

About Us

 

REQUIRED CONTENT

Home

Testimonials

About the company

Why choose NDS

Our Services

Privacy Statement

REQUIRED FUNCTIONS

Contact Form

 

 

Organizational metaphors

Small team, small friendly company

Functional metaphors

n/a

Visual metaphors

This is a database company, database type images, engineering.

Also Nelson is a key aspect, the outdoors, greens, sky blues etc

 

Navigation system

 

This is a small site, so we will only require one level of pages.  

Later on as the site grows we may need to add sub pages

 

PROPOSED SITE STRUCTURE

TOP LEVEL PAGES

About us – Home / Landing page

Clients

Services

Contact Us

Team???

 

LAYOUT Grids

We have a simple site structure, layout grids will be kept clean.  With a single top level menu running across each page

Advertisements